From Beginner to Expert
Prompt Engineering Course
Imagine getting generative AI to do exactly what you need.
And, getting it to do so consistently, every time you ask.
Not using a generic “act like…” approach, but knowing exactly how to structure your prompts, tailored to your role and requirements.
How much time will you and your team save when you consistently get high-quality results, time and time again?

Held over 2 days (in-person, or remotely), this engagement is designed to take people with little or no experience and rapidly upskill them to get real ROI..
Increase your efficiency, get consistently better results, and understand how to make AI your ultimate work partner.
For up to 10 attendees, we will get you and your teams up to speed and radically boost your ability to use tools like ChatGPT, Gemini, and Microsoft CoPilot.
These aren’t the generic sessions you are used to.
Dan will discuss your exact needs and talk you through how to get the right results from your choice of AI tool.

Sessions use a workshop format, so group sizes are deliberately kept small.
This is to encourage attendees to engage and ensure they understand the practical applications of prompt engineering, not just the theory.
Day 1: An Overview of AI and Introduction to FIYRD
Time: 3 hours
Goal: Give all attendees a non-technical understanding of generative AI and Prompt Engineering.

Topics:
- What is AI? (LLM’s vs big data)
- Image generation vs text generation
- Where & when should I use generative AI
- Safety, compliance, and GDPR
- Why you need a framework
- Walkthrough the FIYRD Framework V2 + JSON structures
Additional Content: The FIYRD Framework Pack

Issued to all attendees after the first day, the pack is designed to streamline your learning and save you even more time and effort.
Included are;
- The FIYRD Framework – a comprehensive guide to prompt engineering
- Structured Process sheets to streamline BAU
- Pre-constructed prompts your team can use daily
- Rulesets for improving output quality
Day 2: Applying Prompt Engineering
Time: 3 hours
Goal: For attendees to apply “The FIYRD Framework” in their specific role and see immediate improvement to their processes.

Topics:
- Review FIYRD Framework and Day 1
- Setting your brand/style
- Prompt Engineering for research/understanding – structuring requests and handling output.
- Prompt Engineering for text creation
- Prompt Engineering for complex images
- Creating your AI-enhanced workflow
About your presenter
A globally recognised marketing and technology consultant, Dan has spent over 25 years working across evolving technology, both as part of and leading global teams.
Working with generative AI since November 2022, he has trained hundreds of individuals in using the tools to their full potential.
As a speaker, he has presented to international universities, spoken on technology panels, and been a guest on multiple podcasts.
In 2024, he became a founding partner for the IOM Government’s “Activate AI” project and was a finalist for “Tech Educator of the Year 2024”.
To date, he has completed 34 training sessions for the Manx public and created multiple training videos for the official government “Learn AI” website.
Testimonials
“Really enjoyed it, Dan’s sessions are always very engaging and thought provoking. “
“Great presenter, good material. Pitched just right for the audience who all participated. Due to the small number of attendees we were in the boardroom, around the table; and that encouraged discussion. As a result, Dan gave us additional content which matched our interests. Very informative and enjoyable.”
“The format was well structured with a great balance between slides, group discussion, real life examples , pitfalls and great tips. Dan the tutor was enthusiastic , engaging and knew his subject”
“Great engaging work from Dan, informative and doesn’t assume too much knowledge.”
“Free-flowing, relevant and well presented topic – Daniel’s style fit the content well!”
Pricing
2-Day Package PLUS The FIRYD Framework Pack
- Remote – £1500
- On-site (IOM) – £2000
- On-site (UK) – £2500,