The LinkedIn Unfair Advantage Kit


Maximizing Your Professional Impact in Web3

At the start of 2020 our CEO, Dan Thomas, left the company he’d worked with for 15 years.

He went out alone to work in the world of blockchain, ready to attend a major conference and find work.

One week after leaving, Covid and the global lockdowns happened.

The conference was cancelled and he was left with no job, no source of income, and the plan he had made turning to dust in his hands.

So, he turned to LinkedIn.

With barely a few hundred connections he started refining his LinkedIn profile, based on the audiences he wanted to engage and the roles he wanted.

Countless hours were spent testing and tweaking.

Late nights and the sort of focus that only comes when it’s all or nothing.

Then, the work started flooding in and the audience started to build.

Now, 3 years later, Dan is CEO of Archit3ct, specialising in web3 communication and copywriting, and with dozens of high-value clients behind him and plenty more to come.

All because of that time spent learning and refining exactly what gave him an unfair advantage on LinkedIn.

Now he will use that experience to do the same for you.

LinkedIn is the best online location to be seen as a web3 professional, and to find the high-quality clients your business needs.

It has over 900 million members in over 200 countries, with over 1 billion predicted by 2025.

50 million people use LinkedIn to look for jobs every week, on average, 8 people are hired via LinkedIn each minute, and according to 40% of B2B marketers polled, LinkedIn is the most powerful channel for generating high-quality leads.

Source: LinkedIn

Imagine your LinkedIn profile not just sitting there, but thriving, capturing attention and creating opportunities in this perfect environment.

With The LinkedIn Unfair Advantage Kit, this becomes a reality.

  • Elevate your online presence
  • Forge meaningful connections.
  • Propel your career forward.

Our bespoke solution empowers you to control your professional destiny in web3.

Consider the hours spent making your mark in business.

Now, imagine your LinkedIn profile amplifying those efforts, signalling your expertise to both prospects and peers.

The Unfair Advantage Kit transforms your profile into a beacon of success.


What is the LinkedIn Unfair Advantage Kit?

Quite simply, it is your key to unlocking a world of opportunities and connections in DeFi, crypto, and the metaverse.

Crafted for ambitious professionals like you, this powerful done-for-you package is designed to elevate your LinkedIn profile to new heights, making it an invaluable asset in your career journey.

Imagine a solution that not only optimises your profile but also transforms it into a magnet for success.

That’s precisely what the Unfair Advantage Kit delivers. With a unique blend of expertise and tailored strategies, we polish your online presence, ensuring your unique value proposition stands out among the rest.

What sets our solution apart?

It’s the attention to detail, the understanding of your aspirations, and the commitment to your growth, matched with our experience in leveraging LinkedIn towards business goals.

With the Unfair Advantage Kit, you’re not simply refining your LinkedIn profile; you’re crafting a narrative that showcases your

  • strengths,
  • achievements,
  • and passions.

Are you ready to embrace the LinkedIn Unfair Advantage Kit and seize the opportunities that come with a truly optimised profile?

According to 77% of content marketers, LinkedIn delivers the highest organic results.

You just need to be using it the right way!


Refining your LinkedIn profile is more than just a task; it’s an investment

An investment in your future and a gateway to boundless opportunities.  In today’s interconnected world, your digital presence has the power to shape your professional journey like never before.

Imagine being able to showcase your unique strengths, passions, and achievements in a way that captivates your target audience.

An optimised LinkedIn profile does precisely that.

It tells your story, highlighting your expertise and value proposition, making you an irresistible choice for potential clients and collaborators.

The benefits of refining your LinkedIn profile are numerous.

From increased visibility within your industry to higher engagement with your content, the ripple effect of a polished profile is astounding.

But that’s not all. Imagine forging valuable connections, attracting the right kind of attention, and opening doors to new professional opportunities – that’s the power of a well-crafted LinkedIn presence.

Embarking on the journey to refine your LinkedIn profile can be both exciting and daunting

With so much at stake, the challenge of perfecting your online presence might feel overwhelming.

But what makes doing it yourself so demanding, and how does entrusting Archit3ct, a highly experienced agency, compare?

One significant challenge is striking the delicate balance between professionalism and personality.

It’s essential to communicate your unique value proposition while maintaining a genuine human connection.

At Archit3ct, we understand the subtleties of crafting a compelling narrative, effortlessly blending your strengths with your passions.

Time is another factor.

In our fast-paced world, juggling the demands of work and life can leave little room for meticulously crafting your LinkedIn profile.

Dan Thomas, our CEO, will dedicate his time and expertise to ensure your profile gets the attention it deserves, delivering a polished and optimised presence without added stress on your part.


In the digital realm, first impressions matter immensely

Your LinkedIn profile is often the first point of contact for potential clients, collaborators, and peers.

Getting it wrong can have unintended consequences, making it crucial to understand the risks associated with an unrefined or poorly crafted profile.

  • A subpar LinkedIn profile can project an unprofessional image, undermining your credibility and expertise.
  • Prospects might question your capabilities, while potential collaborators could hesitate to engage with you.
  • With so many professionals vying for attention, an unpolished profile can lead to missed opportunities and hinder your growth.
  • Additionally, an inconsistent or unclear narrative can dilute your personal brand, making it difficult for your target audience to grasp your unique value proposition.
  • In a world where attention spans are fleeting, a disjointed message could quickly deter potential connections from exploring further.
  • Lastly, the risk of blending into the crowd is ever-present. In the sea of LinkedIn profiles, standing out is vital.
  • A lacklustre profile may fail to capture attention, leaving you unnoticed by the very people you’re trying to reach.

We’re acutely aware of these risks and work diligently to ensure your LinkedIn profile not only avoids these pitfalls but shines in the digital landscape.

With our expertise through the Unfair Advantage Kit , you can confidently showcase your strengths, connect with your target audience, and seize the opportunities you deserve.


What’s included?

The LinkedIn Unfair Advantage Kit is a fully done-for-you and all-in-one solution for rebranding your LinkedIn.

It starts with a chat where we capture all the information we need to create the perfect profile.

Then, Dan goes to work.

In a couple of days, we come back to you with fully branded and ready-to-publish content to update your profile.

  • Custom Banner: A captivating banner is essential for grabbing attention and setting the tone for your LinkedIn profile. At Archit3ct, we design bespoke banners that reflect your brand and resonate with your target audience.
  • Profile Picture: A professional profile picture is crucial for making a great first impression. We take your best shots, select the most suitable, and tweak it to match the way you wish to be seen.
  • Headline: An engaging headline is the key to attracting potential clients and connections. Our talented copywriters craft headlines that showcase your unique value proposition and pique interest.
  • About Section: Your About section is where your story comes to life. Archit3ct’s skilled writers create compelling narratives that highlight your expertise, passion, and drive, leaving a lasting impression on viewers.
  • Experience Section: Showcase your professional journey with a well-structured Experience section. Our team meticulously highlights your achievements, demonstrating your industry knowledge and credibility.
  • Education Section: Display your academic credentials with pride. Archit3ct ensures your Education section is polished, accurate, and enhances your profile’s credibility.
  • Skills & Endorsements: Leverage the power of peer validation with strategically selected Skills and Endorsements. Archit3ct identifies and highlights your most relevant talents, strengthening your professional reputation.
  • Accomplishments: Let your successes speak for themselves. Our team expertly showcases your key accomplishments, emphasising your dedication and capability to deliver results.
  • Interests: A well-curated Interests section demonstrates your industry engagement and passion. Archit3ct aligns your interests with your professional goals, creating a comprehensive and authentic profile.
  • Custom URL: A custom URL not only enhances your personal brand but also makes it easier for others to find you. Archit3ct ensures you have a memorable, professional URL to elevate your online presence.
  • SEO Optimization: Rank higher in search results and increase your visibility with expert SEO optimization. Archit3ct’s skilled team optimizes your profile, ensuring you’re found by the right people at the right time.

Finally, we have a review and meeting to discuss using the profile in the best way possible. After all, a race car does no good in the garage!


Why Choose Dan & Archit3ct Ltd?

There are lots of “LinkedIn Experts” out there.

They’ll have you join their pod, connect to random strangers, and spend countless hours of your time on the platform.

Which is fine if your goal is lots of random followers.

Dan has a different approach.

His goal is to get you real results.

The Kit is based on his real-world experience of using LinkedIn to successfully get paying clients.

He’s worked with dozens of blockchain, web3, and DeFi companies and knows exactly what they are looking for.