User stories are essential tools in crafting relatable, engaging content that communicates the unique value of DeFi platforms. As a Web3 copywriter, how do you write compelling user stories that resonate with your audience? This guide will take you through the process.
Understanding User Stories
To begin, let’s define a user story:
User Story: A user story is a simple description of a feature told from the perspective of the person who desires the new capability, usually a user or customer of the system.
User stories in DeFi platforms provide a tangible, relatable context for understanding the platform’s features and benefits. They create a narrative that connects with readers on a personal level, making the often complex world of DeFi more accessible.
The Anatomy of a Good User Story
A good user story typically includes three key components:
- The User: Who is the person who will use this feature? They could be a trader, a liquidity provider, a yield farmer, or any other role relevant to your DeFi platform.
- The Action: What does the user want to do? This is usually a specific action or functionality provided by your DeFi platform.
- The Benefit: What benefit will the user receive from performing this action? This is where you articulate the value of your DeFi platform in meeting the user’s needs or solving their problems.
Writing Engaging User Stories for DeFi Platforms
Now, let’s walk through the process of writing engaging user stories for DeFi platforms:
- Identify Your Users: Start by identifying the main users of your DeFi platform. These could be real users, personas based on user research, or hypothetical users for new features.
- Understand Their Goals: What are your users trying to achieve on your platform? Their goals could range from earning high returns on investments to contributing to a decentralised financial ecosystem.
- Outline Actions and Features: What actions can users take on your platform to achieve their goals, and what features facilitate these actions?
- Highlight the Benefits: For each action or feature, articulate the benefit to the user. This is where you highlight the unique value of your DeFi platform.
- Craft the Story: Combine the user, action, and benefit into a compelling narrative. Remember to keep the language simple and relatable, avoiding unnecessary jargon.
Example of a DeFi User Story
To illustrate, let’s look at an example of a DeFi user story:
“As a liquidity provider, I want to stake my tokens in the liquidity pool so I can earn trading fees and yield farming rewards.“
In this story, the user is a liquidity provider, the action is staking tokens in the liquidity pool, and the benefit is earning trading fees and yield farming rewards.
User Stories as a Powerful Tool in Web3 Copywriting
User stories are a powerful tool for making your DeFi platform more relatable and understandable. They can help demystify the complexity of DeFi, communicate the value of your platform, and engage your audience in a narrative that resonates with them.
In the fast-paced world of Web3, where new platforms and technologies are constantly emerging, writing engaging user stories can be a key differentiator for your DeFi platform. Embrace the power of user stories, and make them a cornerstone of your Web3 copywriting strategy.
